Privacy Policy

Effective Date: 7 June 2025
Last Updated: 7 June 2025

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1. Introduction

Welcome to Mark & Muse (“we”, “us”, “our”). Mark & Muse (https://www.markandmuse.in) is a branding and digital marketing studio based in India, offering services including Website Design, SEO, Social Media Strategy, Branding & Strategy, Print Media Services, and Campaign Design. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website, engage with our content, or use our services.

By accessing or using our website or services, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your information as described herein. If you do not agree, please do not use our website or services.

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2. Data Controller & Contact Information

Data Controller:
Mark & Muse
Kolkata, West Bengal, India

Privacy Inquiries:
Email: hello@markandmuse.in
Phone: +91 896 134 4193 | +91 629 101 8517

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3. Scope & Applicability

This Policy applies to personal information collected:

Through our website and subdomains

Via email, telephone, or other direct communications

At events or workshops organized by us

Through third-party integrations (e.g., social media plugins)

It does not apply to:

Information processed on your behalf under a separate agreement

Publicly available information

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4. Types of Information We Collect

4.1 Personal Identifiers

Name, email address, phone number, postal address

4.2 Professional Data

Company name, job title, industry sector

4.3 Online Activity & Technical Data

IP address, device identifiers, browser type, operating system, pages visited, time and duration of visits, referral URLs

4.4 Marketing & Interaction Data

Communication preferences, feedback, survey responses, subscription status

4.5 Social Media & User-Generated Content

Comments, likes, shares, profile information (when you engage via social logins)

4.6 Cookie & Tracking Data

Cookies, pixels, web beacons, local storage data, analytics identifiers

4.7 Sensitive Data

We do not intentionally collect sensitive data (race, religion, health). If inadvertently collected, we will delete it promptly.

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5. How We Collect Information

Direct Collection: contact forms, quote requests, newsletter sign-up, event registrations

Automated Collection: cookies, server logs, analytics tools (e.g., Google Analytics)

Third Parties: CRM systems, email marketing platforms, social networks, advertising partners

User-Generated Contributions: comments, testimonials, social media interactions

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6. Purposes & Legal Basis for Processing

Purpose Legal Basis Provide and maintain our services Contractual necessity Respond to inquiries and provide support Legitimate interests Send marketing communications (where opted) Consent Analyze website usage and improve UX Legitimate interests Comply with legal and regulatory requirements Legal obligation Prevent fraud and enhance security Legitimate interests Profile and personalize user experience Consent / Legitimate interests

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7. Cookies & Tracking Technologies

We use cookies and similar tools for:

Essential site functionality (always active)

Performance and analytics (with consent)

Marketing and advertising (with consent)

Social media integration (with consent)

Managing Cookies

A banner allows you to accept or reject non-essential cookies. You can also control cookie settings in your browser, but disabling cookies may impact site features.

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8. Sharing & Disclosure

We may share information with:

Service Providers: hosting, analytics, CRM, email delivery, payment processors

Affiliates & Subsidiaries: for internal administrative purposes

Advertising Partners: for targeted campaigns (with consent)

Legal Authorities: when required by law or to protect our rights

Business Transitions: in the event of a merger, acquisition, or asset sale

We never sell personal data to unaffiliated third-party marketers.

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9. International Data Transfers

Your data may be transferred to and processed in countries outside India. We implement Standard Contractual Clauses or equivalent safeguards to ensure data protection standards.

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10. Data Retention

Data retention periods are determined by:

Purpose of collection

Legal or regulatory obligations

Our business needs

Typical retention periods:

Client records: up to 7 years

Marketing permissions: until withdrawal

Website analytics: up to 2 years

After these periods, data is securely deleted or anonymized.

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11. Security & Data Breach Response

We employ technical and organizational measures including encryption, access controls, and regular security audits. In the unlikely event of a data breach, we will:

Notify affected individuals without undue delay

Report to the relevant supervisory authority within 72 hours (where required)

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12. Automated Decision-Making & Profiling

We may use automated tools to analyze user behavior and personalize content. These processes do not produce legal or similarly significant effects. You have the right to request human intervention or challenge automated decisions.

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13. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

Access, rectify, or delete your personal data

Restrict or object to processing

Withdraw consent at any time

Receive your data in a portable format

Lodge a complaint with a data protection authority

To exercise these rights, contact: hello@markandmuse.in

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14. Children’s Privacy

Our services are not intended for individuals under 16. We do not knowingly collect data from minors. If you believe a minor’s data has been collected, notify us to facilitate deletion.

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15. Third-Party Links & Embedded Content

Our site may link to external websites or embed content (e.g., videos). We are not responsible for their privacy practices. Please review their policies separately.

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16. Updates to This Policy

We may revise this Privacy Policy periodically. The “Last Updated” date will indicate the latest change. We encourage you to review this page regularly. Significant changes will be communicated via email or prominent notice on our site.

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Contact Us
For questions or concerns, reach out to our Privacy Officer:
Email: hello@markandmuse.in
Phone: +91 896 134 4193 | +91 629 101 8517

Thank you for trusting Mark & Muse. We are committed to protecting your privacy and maintaining the confidentiality of your information.